Founders Journey

At THE SOUJ GROUP, we're more than just a consumer electronics brand—we're two brothers with a shared mission: to make innovative technology accessible, affordable, and empowering for everyone. Raised in New York with an entrepreneurial spirit, we saw a gap in the market: the latest gadgets were hard to find and overpriced. Big retailers weren't offering the cutting-edge tech that inspired us—so we created our own solution. That solution became SOUJ, a brand born from our passion for technology and a belief that everyone deserves access to the tools that make life easier. SOUJ was also our childhood nickname, symbolizing our bond, creativity, and drive to think differently. Today, The Souj Group represents a community built on innovation, affordability, and impact. Whether you're a tech enthusiast or just looking for smarter everyday solutions, we're here to bring the future of tech to your fingertips.